AdMob has teamed up with many well-known names such as Herbal Essences, DirecTCV, and CBS News, just to name a few. With this new App. these brands will be promoted through the IPhone. This new idea of the advertising through mobiles is becoming a hot ticket for these agencies, and will help boost sales and recognition for these already popular names. (In this Blog, Malik states that he has only did research on this through 1 company working with some brand advertisers, but there is time to tell whether this is a hit or not)
I think that the IPhone has become such a craze ever since it came out, why not have an App that supports click-through advertisements. It gets brand-names out, and helps remind people of their products and such. With the craziness technology has produced in the last 5 years or so, you might as well get on the band-wagon and start using these mobile's as a gateway for advertising strategies. People are always using their phones, they check their email on their phones, Facebook on their phones, play games on their phones (thanks to all of those great apps!), go on AIM on their phones, the list goes on. Networking these brand-names through this new App is a smart way to attract consumers. SO many different people use the IPhone, so their interests may latch on to this advertisement application. I think that this could make way into a new world of advertising.
http://gigaom.com/2008/09/08/is-iphone-the-next-ad-frontier/
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